Story telling

Storytelling training – The power of storytelling in the workplace

“Did you know that Vikings told their stories as fairy tales? And their stories still exist – It’s powerful”

Humans have told their stories ever since the beginning of time. Our stories were told from one generation to another via pictures on rock walls or early paper. Stories are a powerful way to engage, interact, motivate and to build a team or a community.

Telling a story is like painting a picture with words. We all could tell a story, but some people decide to become a Storyteller. The only difference between the two is that the Storyteller has worked on his storytelling skills.

A story is not an advertisement, nor is it a sale pitch or a long article. A story is something that will inspire, engage and motivate your audience. A good story will be remembered and as such be a part of your brand. Stories can help us to understand abstract concepts and support the understanding of complex messages. In career development, stories can help us to find motivation and inspiration from other people’s experiences, thereby supporting our next step in our own career. Example of such story can be heard in a podcast called PhD Career Stories, a podcast supporting PhDs and Academics in their next career step.

Questions you might have about storytelling:

  • Can I learn to tell a story?
  • How can I get the courage?
  • What media should I use for telling my story?
  • Written or oral story telling?
  • What is my audience
  • What kind of story? And what is your core message?

A good story comprises the following characteristics:

Entertainment, educational, universal, and structured. You need these elements for your story to be remembered.

All stories are built around a defined a character. The character is a person in your story that connects you with the audience. It will help you to get the audience to relate to the character in your story. The next step is devising the lesson that you character must learn or the challenge he or she must overcome. If there isn’t a lesson to be learned or a challenge to overcome, it’s probably not a story. Finally, the story needs a wrap-up where all the plot points are tied together. This is the end of your story.

Key takeaways from Storytelling training

It’s time to share your story! Contact us for more information about storytelling training today.

  • Identifying your audience
  • Defining your core message
  • Defining what story you will tell – love, humanize, passion, values, success, failures, collaborative, educating or a knowledge-based story
  • Choose your storytelling media – oral, written, films, pictures
  • What makes you unique!