Branding for scientists and how to position yourself in the digital world.
Social Media has created networked communication in various channels that facilitate interaction and allow information to involve both professional academic communities and informal groups/people. The way socila media support us to share and exchange information and ideas in virtual communities and networks open up for scientists to communicate their scientific results.
In this workshop you will get insight into the main social media channels Facebook, Twitter, Instagram, SnapChat, Youtube and Vimeo. Which channels fit your communication style? Where do you have your audience? And what is your reputation on the market? Positioning is about understanding and attracting the right audience for your Personal Brand reputation.
There is no one solution fits all. It is about your Personal Brand and how you want to positioning yourself.